In Bangladesh, a growing number of TikTok influencers are making a fortune by selling second-hand laptops imported from Japan. These sellers have mastered the art of social media marketing, using TikTok to showcase affordable and high-quality used laptops, attracting thousands of customers.
With the demand for budget-friendly laptops increasing, many buyers are now turning to these TikTok-based businesses instead of traditional retailers. But how do these influencers source their products? Is this market legitimate? And what are the risks involved for buyers?
Laptops from Japan have gained a huge reputation in Bangladesh due to their high quality, durability, and affordability. Here’s why they are in demand:
Since new laptops are often expensive for students, freelancers, and small business owners, TikTok sellers are tapping into this demand by offering cheaper alternatives.
These influencers have transformed TikTok into a powerful e-commerce platform. Here’s how they operate:
Many TikTokers go live daily, showcasing different laptop models, running performance tests, and answering customer questions in real time. This interactive format builds trust and drives sales.
They use catchy hooks, giveaways, and customer testimonials to attract attention. A simple video showing “Best Laptop Under ৳20,000” can easily go viral, bringing in thousands of potential buyers.
Sellers import used laptops in bulk from Japanese auctions, wholesalers, or resellers, cutting out the middleman. This allows them to sell at competitive prices while making high profits.
Buyers can place orders via TikTok, Facebook, or WhatsApp, with options for cash on delivery or online payments. Many sellers also offer EMI (installment) options, making it easier for customers to afford a laptop.
While many buyers get good deals, some face unexpected problems. Here are some risks to watch out for:
Some sellers exaggerate laptop conditions in their videos. Buyers have reported receiving scratched, defective, or outdated models.
Unlike traditional stores, TikTok sellers rarely offer warranties. If a laptop stops working after a few weeks, customers may have no way to get a refund or repair.
Some fraudulent sellers take payments but never deliver products. Without a proper business registration, tracking them down is difficult.
Used laptops may come with weak batteries or missing software licenses, forcing buyers to spend extra on repairs and upgrades.
To avoid scams and get a good deal, follow these precautions:
The success of Bangladeshi TikTokers in laptop sales is reshaping e-commerce. As more people trust online shopping, this trend is likely to grow. However, with increased popularity, regulatory scrutiny may follow.
Despite the risks, TikTok’s live-selling model is here to stay, offering opportunities for both buyers and sellers.
The rise of Bangladeshi TikTokers selling ‘Japan Used’ laptops is a fascinating example of social media-driven e-commerce. While many buyers get affordable and high-quality laptops, some also face scams and low-quality products.
To make a safe purchase, buyers should do thorough research, check seller credibility, and verify laptop conditions before placing an order.
With the right approach, this growing TikTok laptop market can be a win-win for both sellers and consumers.
This article is for informational purposes only. The author does not endorse any specific seller or business. Buyers should conduct their own research before making any purchases. Any financial loss or dissatisfaction from online transactions is solely the responsibility of the buyer.
Emily
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2025.03.27