Introduction

Over the past few years, Vietnamese e-commerce sellers have quietly taken over a significant share of Amazon’s marketplace, generating an estimated $10 million in daily sales. These sellers leverage cost-effective manufacturing, aggressive marketing strategies, and deep Amazon expertise to scale their businesses rapidly. In this article, we’ll explore how Vietnamese entrepreneurs have achieved this dominance, their key strategies, and what it means for the global e-commerce landscape.

The Rise of Vietnamese Sellers on Amazon

Historically, Chinese sellers have dominated Amazon’s marketplace, but Vietnamese sellers have emerged as formidable competitors. With Vietnam’s booming manufacturing sector and government support for e-commerce exports, Amazon has become a goldmine for Vietnamese entrepreneurs.

Why Are Vietnamese Sellers Succeeding?

1. Competitive Manufacturing Costs – Vietnam offers lower labor costs compared to China, allowing sellers to maintain high profit margins.
2. Diversified Product Offerings – Unlike many Chinese sellers focused on electronics, Vietnamese sellers specialize in home goods, fashion, eco-friendly products, and handcrafted items.
3. Strong Supply Chain & Logistics – Vietnam’s proximity to major shipping ports and partnerships with fulfillment centers help sellers deliver products faster.
4. Amazon-Focused Business Models – Many Vietnamese entrepreneurs have adopted Fulfillment by Amazon (FBA) to streamline shipping and customer service.

The $10 Million/Day Strategy: How They Dominate Amazon

Vietnamese sellers follow a systematic approach to maximize sales and grow their businesses on Amazon. Below are the core strategies that contribute to their impressive revenue generation:

1. Mastering Product Research & Selection

Successful Vietnamese sellers don’t just list random products—they analyze trends and market gaps. They use tools like:

• Helium 10 & Jungle Scout – For finding high-demand, low-competition products.
• Google Trends & Social Media Insights – To track emerging consumer interests.
• Competitor Analysis – Studying top-selling listings to refine their product offerings.

2. Private Labeling & Branding

Rather than selling generic products, Vietnamese sellers invest heavily in branding by:

• Developing Unique Packaging – Making their products stand out from competitors.
• Registering Brands on Amazon – Unlocking enhanced marketing tools via Amazon Brand Registry.
• Creating a Strong Identity – Using storytelling and Vietnamese craftsmanship to differentiate themselves.

3. Leveraging Fulfillment by Amazon (FBA)

To compete effectively, most sellers use Amazon FBA, allowing them to:

• Store inventory in Amazon’s warehouses for faster shipping.
• Improve Prime eligibility, leading to higher conversions.
• Outsource logistics and returns management, focusing solely on sales and marketing.

4. Aggressive Advertising & SEO Tactics

Vietnamese sellers invest in Amazon PPC (Pay-Per-Click) advertising to gain visibility. Their strategy includes:

• High-Budget Launch Campaigns – Spending aggressively on ads in the first 60 days.
• Optimized Listings – Using AI-generated keywords and persuasive copywriting.
• A/B Testing – Refining product titles, images, and descriptions to maximize conversions.

5. Using External Traffic Sources

Beyond Amazon, these sellers drive traffic from:

• Facebook & TikTok Ads – Running viral video campaigns to increase brand awareness.
• Influencer Marketing – Partnering with social media influencers for product promotions.
• Email & Affiliate Marketing – Building an audience outside of Amazon to ensure long-term sustainability.

6. Expanding to Multiple Marketplaces

While Amazon US is the primary target, Vietnamese sellers also expand to Europe, Canada, and Japan, diversifying their revenue streams.

7. Partnering with Local Manufacturers

Many sellers work directly with Vietnamese factories to create customized products at lower costs. This allows them to avoid middlemen and maximize profitability.

Case Study: A Vietnamese Seller’s Success Story

Let’s look at Nguyen Thanh, a Vietnamese entrepreneur who scaled his Amazon business from $1,000 to $500,000 in monthly sales.

• Started with $5,000 – Invested in a small batch of eco-friendly kitchenware.
• Optimized Listings & Ran Ads – Used Amazon SEO techniques to rank on Page 1.
• Expanded Product Line – After initial success, launched complementary products.
• Reached $500K Monthly Sales – Leveraged FBA, influencer marketing, and brand-building to scale.

Nguyen’s story reflects how Vietnamese sellers can scale rapidly by following a data-driven approach.

Challenges Faced by Vietnamese Sellers

Despite their success, Vietnamese sellers face several challenges on Amazon:

1. Intense Competition – Competing with Chinese and Western sellers requires constant innovation.
2. Account Suspensions & Policy Changes – Amazon frequently updates its policies, and sellers must remain compliant.
3. Cash Flow Management – Scaling an Amazon business requires significant upfront investment in inventory and advertising.
4. International Logistics Issues – While shipping from Vietnam is improving, occasional delays can impact customer experience.

To overcome these challenges, successful Vietnamese sellers continuously adapt and refine their strategies.

What This Means for Global E-commerce

The rise of Vietnamese sellers signals a shift in global e-commerce trends:

• More diversity in product offerings, with unique, high-quality Vietnamese-made goods.
• Increased competition for Chinese sellers, pushing innovation in pricing and customer service.
• Greater opportunities for global consumers to access affordable, well-made products.

As Vietnamese sellers continue scaling, their impact on Amazon and other marketplaces will only grow.

Conclusion: The Future of Vietnamese Sellers on Amazon

Vietnamese sellers have proven that with the right strategy, anyone can succeed on Amazon. Their combination of low-cost manufacturing, strategic branding, and data-driven marketing has made them a major force in the e-commerce world.

For aspiring entrepreneurs, the Vietnamese model serves as a blueprint for building a successful Amazon business. With the right research, execution, and persistence, global sellers can replicate their success in the coming years.

Disclaimer

The information in this article is based on publicly available sources and industry research. Readers should conduct their own due diligence before making any investment or business decisions. This article does not provide financial or legal advice.